Use government money to increase your sales to English speakers
Posted By Webmaster on July 23, 2010
Government will pay companies for sending staff to English language training courses
One item in the news this week that caught my attention was a number of articles referring to the government’s economic stimulus measures aimed at helping reinvigorate the tourism industry, as well as businesses affected by political protests in the capital earlier this year.
According to Tourism Council of Thailand (TCT) there is already an upswing in the number of foreign tourists visiting the country and the TCT is predicting this will add more than Bt550 billion (about $US17 billion) to the economy from money spent on accommodation, meals, shopping, entertainment, and transport.
It’s not surprising therefore that the government economic stimulus packages focus a lot on the tourism industry, as well as those other businesses that have a lot of contact with tourists.
What many people are overlooking is that this money, whether it is very low interest loans, generous tax rebates or subsidies are available for training and improving the skills of staff.
Any professional salesperson knows that turning potential customers into purchasers usually involves an extended dialogue between the prospective purchaser and the seller, and this process is made that much more positive if the salesperson can communicate effectively with the customer.
English Click has a range of English language courses tailored to suit the requirements of different industries. Our courses use the language and words you are most likely to come across in your industry, enabling you to start seeing results almost immediately.
If you work in the hotel and hospitality, travel and tourism or any other business where you have regular contact with English speaking customers there is Bt21.5 billion (about $US659 million) in assistance measures available from the government to help you communicate better and increase your sales.
English language vocabulary:
stimulus (noun): a thing that rouses activity or energy in someone or something
upswing (noun): an increase
predict (verb): forecast for the future
economy (noun): the wealth and resources of a country or region
subsidies (noun): a sum of money granted by the government or a public body to assist an industry or business
dialogue (noun): a conversation
prospective (adjective) expected or expecting to be something particular in the future
tailored (adjective): made or adapted for a particular purpose or person
For a free, no obligation information pack on our English language courses for specific industry sectors, or our English language courses for managers and executives, click HERE
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Categories: Talking Point
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