Posted By Webmaster on October 10, 2010

Good English communication skills essential for public relations and presentations

The importance of good spoken English language skills for those working in public relations, marketing and presentation areas is highlighted very well in a pertinent article I have just read describing a presentation given to an audience of travel journalists from around the world promoting tourism in Bangkok.

High level English language proficiency is vital for those involved in public relations and marketing whose job is to promote the Thailand tourism industry. Photo: John Le Fevre

The core message of this commentary is that public relations campaigns and presentations in the international arena require high level English language speaking skills to ensure that they are truly effective. English Click, through its many professional training programs, can provide specific English language training courses that meet this need.

The particular presentation the writer was referring to happened to be in the extremely important tourism sector, and I quote some sentences from the article:

1. Most Thai companies and institutions have difficulty communicating to a non-Thai public.

2. The presenter had incredible difficulties understanding and speaking English in front of [the] foreign media.

3. The presenter admitted that he had not understood the question very well due to his poor English skills.

4. Most other questions, for example, about budgets for tourism, cooperation in tourism fields, etc. remained unanswered.

In the field of tourism, English Click is able to deliver effective, results-driven English Language Training Courses for the Hotel and Hospitality Industries and English Language Training Course for the Travel and Tourism Industries, with each course focusing on the specific vocabulary used by those working in (i) tourism in general, (ii) hotels and (iii) restaurants.

On a general level, making an effective English language presentation with good public relations expertise requires directing one’s attention to many different details in technique and practice, as well as the ability to speak English and listen with understanding.

Again, English Click can provide training courses in how to give effective presentations in English, adapting the detail of the course to any company or organization that wishes to avail itself of this program.

English language vocabulary

core (noun-adjective): central
pertinent (adjective): relevant to a particular subject
arena (noun): field
incredible (adjective): unbelievable
vocabulary (noun): the body of words used in a particular language
expertise (noun): advanced skill or knowledge
technique (noun): particular methods of doing something
adapting (verb): changing to make more suitable
avail itself (verb): make use of

For a free, no obligation information pack on our English language training courses contact us via Email, or click here

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Category: Talking Point | No Comments »
Tags: English for business, English for hotel and hospitality, English for travel and tourism, English language skills, English language training courses for specific industry sectors, English language training for presentations, English language vocabulary, general English communications skills, Marketing and Advertising Industries, speaking English, Talking Point

Posted By Webmaster on August 19, 2010

English – “the language of knowledge”

A recent news item that caught my attention reported that former Malaysian prime minister Mahathir Mohamad strongly supported the continuance of English language teaching in his country, saying this “will not make us less patriotic”. He also added: “People should accept the fact that English is currently the language of knowledge”.

English language skills provide access to the worlds knowledge

As an illustration to back up this statement, the internet is now a prime source of information across the whole spectrum of human knowledge and activity. Although the internet is available in various languages, English still remains the main language on websites around the world and the language people need to be fluent in if they want to take their company’s products or services to the international market, or work internationally.

Furthermore, we are living in an ever increasing technological environment and most of the scientific information and research is written in the English language. Commenting on this fact, Mahathir Mohamad stated: “You cannot rely on someone to translate the latest information for you as it changes every minute. If you master the English language, you can acquire the information by yourself and search for the information that will benefit you”.

Thailand is in a similar situation to Malaysia in as much that English language proficiency within the population is one of the key elements to achieving continuing economic, professional, scientific, commercial and social progress. Recognizing the importance of being able to read and write English, speak English and conduct presentations in English, the Thai Ministry of Education has shown is commitment to establishing an increasing number of international and English language programs within the country’s school system.

English Click has been teaching children English, Adults English and English for business managers for more than 50 years and is able to provide companies with English language training and knowledge building courses across a comprehensive range of disciplines.

Our broad range of specifically tailored English language courses include English language training for those working in the medical industry, English language training for those in the legal industry, English language training for engineers, English language training for those in banking and finance, English language training for travel and tourism industry staff and IELTS English language training for those planning on studying overseas, to name just a few.

English language vocabulary:
patriotic (adjective): loving one’s own country
illustration (noun): example (literally a picture)
back up (verb): support
prime (adjective): first or very important
spectrum (noun): range
acquire (verb): obtain
benefit (verb): help
proficiency (noun): skillful use
comprehensive (adjective): full, complete
disciplines (noun): subject areas

For a free, no obligation information pack on our English language training courses for adults, English language training courses for children, English language training courses for business or English language training courses for specific industry sectors – click HERE

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Category: Talking Point | 1 Comment »
Tags: English for managers, English for travel and tourism, English language for engineers, English language for the banking and finance industry, English language skills, English language training courses for specific industry sectors, English language vocabulary, General Business English Conversation Course, Malaysia, speaking English, Talking Point

Posted By Webmaster on July 23, 2010

Government will pay companies for sending staff to English language training courses

One item in the news this week that caught my attention was a number of articles referring to the government’s economic stimulus measures aimed at helping reinvigorate the tourism industry, as well as businesses affected by political protests in the capital earlier this year.

According to Tourism Council of Thailand (TCT) there is already an upswing in the number of foreign tourists visiting the country and the TCT is predicting this will add more than Bt550 billion (about $US17 billion) to the economy from money spent on accommodation, meals, shopping, entertainment, and transport.

It’s not surprising therefore that the government economic stimulus packages focus a lot on the tourism industry, as well as those other businesses that have a lot of contact with tourists.

What many people are overlooking is that this money, whether it is very low interest loans, generous tax rebates or subsidies are available for training and improving the skills of staff.

Any professional salesperson knows that turning potential customers into purchasers usually involves an extended dialogue between the prospective purchaser and the seller, and this process is made that much more positive if the salesperson can communicate effectively with the customer.

English Click has a range of English language courses tailored to suit the requirements of different industries. Our courses use the language and words you are most likely to come across in your industry, enabling you to start seeing results almost immediately.

If you work in the hotel and hospitality, travel and tourism or any other business where you have regular contact with English speaking customers there is Bt21.5 billion (about $US659 million) in assistance measures available from the government to help you communicate better and increase your sales.

English language vocabulary:

stimulus (noun): a thing that rouses activity or energy in someone or something
upswing (noun): an increase
predict (verb): forecast for the future
economy (noun): the wealth and resources of a country or region
subsidies (noun): a sum of money granted by the government or a public body to assist an industry or business
dialogue (noun): a conversation
prospective (adjective) expected or expecting to be something particular in the future
tailored (adjective): made or adapted for a particular purpose or person

For a free, no obligation information pack on our English language courses for specific industry sectors, or our English language courses for managers and executives, click HERE

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Tags: economic stimulus, English for executives, English for hotel and hospitality, English for managers, English for travel and tourism, English language vocabulary, Tourism Council of Thailand